Sales Training

Training That Gets Results For Your Front-Line Staff and Coaches
Inbound, outbound, or in the service queue, we have mapped the behavior of the natural intuitive salesperson and made it easy to teach.

We can help you fill your team’s sales skill gaps with some fresh content highly customized to overcome their challenges.

Or, we can collaborate to create a professional sales culture using one of our training and development frameworks.

Sales Skill Gaps

“Non-Intrusive Selling” Framework

What is a Framework?

No one wants to be sold or fooled, but everyone wants to buy the right solutions at a fair price. Caras Training’s Non-Intrusive Sales Framework teaches your staff to determine where a contact is in the human buying process, to get in sync with each contact, and to influence the contact to advance. No tricks, just well-worded statements and questions they can use with sincerity.
For inbound and outbound sales teams, and for non-salespeople in customer care or tech
support, this training content is easy to master and teach.

In partnership with clients, we select the topics and customize training to meet sales and service objectives.


The Steps of “The Buy”


Your Buyer’s Cues and What They Mean


How to Transition into Non-Intrusive Sales Conversations


Best Practices for Create Interest + Taking a Prospect’s Temperature


Matching Needs + Your Solutions


The 4 Things People Value


Finding Unspoken + Underlying Needs


Gaining Genuine Agreement (Not False Agreement)


Recognizing Desire Before Closing for Action


Avoiding + Overcoming Objections When It Makes Sense


Call Planning for Outbound Success


Selling in The Save Queue

If you are considering sales training for your team, please contact us to discuss how “non-intrusive selling” might be a right fit for your brand.

Team Meetings for Training Reinforcement

Skill development begins with a learning event, but it doesn’t end there. Knowledge grows and is sustained through repetition. Caras Training designs, develops and delivers activities that reinforce and re-teach. This protects your investment in people and in training.

Please feel free to take a look at these samples:

Training Delivery Options

Practice-filled custom training for on-site + work-at-home staff of all ages

Classroom Workshops

Virtual Workshops

Self-Paced Learning

Trainer Training

4 Phases of Training Development


Observe & Recommend

We Get To Know You, Then Share Our Expertise

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Due diligence to understand your culture and challenges ensures on-point training.

Real world case studies from your front line help us customize our content for your brand, customers, and prospects.

Written action plan includes training content, performance standards and strategy for measuring results.

Develop & Deliver

We Design Your Training Content and Make Sure It's Perfect 

Instructor Led

Custom-Developed Instructor Led Classroom Workshops [ILT], Virtual Training [VILT], Webinars and eLearning created by Caras Master Trainers and taught directly to your staff or to your trainers.

Custom branding, themes, messaging, presentations, sample audio calls + emails, learner materials, posters + job aids bring training to life. License to reproduce and trainer training are optional.


We Make Training Stick

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Implementation programs can include quizzes, games and self-paced review activities designed to reinforce new skills as needed or on a pre-planned schedule.

Coach training + tools can include observation forms and a series of 20-minute team meetings.

Sustain & Measure

We Help Prove Your Business Case

Quality Monitoring

Quality Monitoring of calls, emails and live chat interactions by The Caras Team of Experts or your SMEs.

Survey development and reporting.

Certification programs ensure adoption of new standards.

Add-on recommendations.