Sales Training
We can help you fill your team’s sales skill gaps with some fresh content highly customized to overcome their challenges.
Or, we can collaborate to create a professional sales culture using one of our training and development frameworks.
Sales Skill Gaps
“Non-Intrusive Selling” Framework
What is a Framework?

support, this training content is easy to master and teach.
In partnership with clients, we select the topics and customize training to meet sales and service objectives.
The Steps of “The Buy”
Your Buyer’s Cues and What They Mean
How to Transition into Non-Intrusive Sales Conversations
Best Practices for Create Interest + Taking a Prospect’s Temperature
Matching Needs + Your Solutions
The 4 Things People Value
Finding Unspoken + Underlying Needs
Gaining Genuine Agreement (Not False Agreement)
Recognizing Desire Before Closing for Action
Avoiding + Overcoming Objections When It Makes Sense
Call Planning for Outbound Success
Selling in The Save Queue
Team Meetings for Training Reinforcement
Skill development begins with a learning event, but it doesn’t end there. Knowledge grows and is sustained through repetition. Caras Training designs, develops and delivers activities that reinforce and re-teach. This protects your investment in people and in training.
Please feel free to take a look at these samples:
Training Delivery Options
Practice-filled custom training for on-site + work-at-home staff of all ages

Classroom Workshops

Virtual Workshops

Self-Paced Learning

Trainer Training
4 Phases of Training Development

Observe & Recommend
We Get To Know You, Then Share Our Expertise
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Due diligence to understand your culture and challenges ensures on-point training.
Real world case studies from your front line help us customize our content for your brand, customers, and prospects.
Written action plan includes training content, performance standards and strategy for measuring results.

Develop & Deliver
We Design Your Training Content and Make Sure It's Perfect
Instructor Led
Custom-Developed Instructor Led Classroom Workshops [ILT], Virtual Training [VILT], Webinars and eLearning created by Caras Master Trainers and taught directly to your staff or to your trainers.
Custom branding, themes, messaging, presentations, sample audio calls + emails, learner materials, posters + job aids bring training to life. License to reproduce and trainer training are optional.

Implementation
We Make Training Stick
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Implementation programs can include quizzes, games and self-paced review activities designed to reinforce new skills as needed or on a pre-planned schedule.
Coach training + tools can include observation forms and a series of 20-minute team meetings.

Sustain & Measure
We Help Prove Your Business Case
Quality Monitoring
Quality Monitoring of calls, emails and live chat interactions by The Caras Team of Experts or your SMEs.
Survey development and reporting.
Certification programs ensure adoption of new standards.
Add-on recommendations.